Instagram is something new to the social media market but the growth that it has shown is nothing short of impressive. It has hardly been 3 years since this amazing app emerged and has never looked backed since then. Instagram provides a total new way of interacting and engaging with your customers online. This is done through pictures and a small message that goes with it. During a span of just 2 years, this app has been warmly embraced by business all around the world. According to a recently published report a major chunk of businesses use Instagram; especially those which gives due importance the online world and social media.
Instagram is not just another buzzword in the business but it is here to stay. The reason why we say this is because it has grown from scratch to 100 million users worldwide in just 3 years. Remember that facebook and twitter we know today started in early 2000’s. This app is not looking straight into the eyes of its competitors yet but its progress has made it a serious online marketing tool.
Here is our list of how to market your business on Instagram
1- Represent Life-Style
Instagram use pictures to tell a story or communicate a message. This has been wonderfully done by Red Bull, which aims to convey a strong message through sets of pictures from both the users and followers of their profile and content generated by the company itself. While using this app we advise our readers to generate and upload pictures, which represent values and communicate a message.
An example of creativity and Instagram together is best shown by starbucks. The company has gathered a staggering 892,000 followers of its profile. The coffee company is always engaging its audience and creating brand awareness through a set of bright colored and beautifully captured images. It is really amazing how followers can start conversations extremely beneficial for the business as seen on starbucks Instagram activities.
3- Be Original
It is very important that you use this app not because it’s trendy. It is in trend off course but your content is what matters as well. Try to put pictures, which highlight the originality of your business. Burrbery is in business of fashion products for more than 150 years and needs no telling. Yet, this company has an amazing presence on Instagram, highlighting its true value and benefiting from being original.
4- Text to image
We advise our readers to try various apps designed for adding text to you image. Light humor in your text can be best shown with witty yet decent lines.
5-Behind the Scenes
Photos are interesting if they tell something new. Try to present an image of your business that is not known to the world. An idea would be to take few photos while your most hardworking employee is busy working or anything “behind-the-scene” in nature.
Twitter doesn’t own hashtags. Use hashtags on instagram to find out about what people like to share the most. You can also use these to highlight and create a trend so that more users can use it and make it famous.
There are companies, which can provide you with the needed start on Instagram. You may buy cheap instagram followers from them. Cheap is only because these companies charge a nominal fee for their services.